Privacy Policy

This Privacy Policy outlines how we collect, use, and share your personal information when you visit or purchase from “ybfashion.co.uk“.

Information We Collect

When you browse the Site, we automatically gather data about your device, such as your web browser, IP address, time zone, and certain cookies on your device. Additionally, as you explore the Site, we collect details about the pages or products you view, what led you to the Site (such as search terms or referring websites), and how you interact with the Site. This automatically collected data is referred to as “Device Information.”

We use the following technologies to collect Device Information:

  • Cookies: Small data files stored on your device, often containing an anonymous unique identifier. For more details on cookies and how to disable them, visit All about Cookies.
  • Log files: These record actions on the Site and gather information such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files that help us monitor how you navigate the Site.

When you make (or try to make) a purchase, we collect personal information such as your name, billing and shipping address, and payment details (e.g., credit card numbers, email, and phone number. This data is referred to as “Order Information.”

When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.

How We Use Your Information

We use the Order Information to:

  • Process your orders, including handling payment, arranging shipment, and providing invoices or order confirmations.
  • Communicate with you regarding your order.
  • Screen orders for risks like fraud.
  • Provide marketing or product information in line with your preferences.

Device Information helps us to:

  • Identify and prevent risks or fraudulent activity (e.g., by analyzing IP addresses).
  • Improve and enhance the Site (for example, by analyzing customer browsing behavior and measuring the effectiveness of marketing campaigns).

Sharing Your Personal Information

We may share your personal information with third parties to help us use your data as described above. For example, we use Shopify to power our online store—you can read their privacy policy here. We also use Google Analytics to understand how visitors interact with the Site—you can learn more about Google’s privacy practices here, and you can opt out of Google Analytics here.

We may also disclose your information to comply with laws, respond to legal requests, or protect our rights.

Targeted Advertising

As described, we use your personal data to provide targeted advertisements that may interest you. For more on how targeted advertising works, visit the Network Advertising Initiative’s guide.

To opt out of targeted advertising, you can use the following links:

For broader opt-out options, you can visit the Digital Advertising Alliance’s portal.

Do Not Track

Please note that our data collection and use practices do not change in response to “Do Not Track” signals from browsers.

Your Rights

If you are a resident of the European Union, you have the right to access the personal data we hold about you, and to request corrections, updates, or deletion of your information. To exercise these rights, please contact us using the details below.

Data Retention

We retain your Order Information for our records unless you request its deletion.

Policy Updates

We may revise this privacy policy periodically to reflect changes in our practices, legal requirements, or operational needs.

Contact Us

For questions or concerns about this policy, or if you’d like to file a complaint, you can reach us via email at info@ybfashion.com .